Story
The story of Goals begins not with an answer, but with a question. A question that many of us ask ourselves on the dance floor, at parties, or during a cozy evening with friends:
“How can I fully embrace the joy of today without that almost inevitable hangover of tomorrow?”
Hello, I'm Wouter, and this question became my personal mission. When I was 25 years old, I started a business in the marketing sector. My agency grew bigger and bigger each year. Gradually, my company left little room for compromise. The joy of a night out, dancing and enjoying a (quite a few) cold beers, was often overshadowed by the consequences of the following day(s).
Fortunately, not much later, I discovered non-alcoholic beer. The delicious flavors, the rich variety; my brain could hardly tell the difference. But despite the flavorful promise, something essential was missing: alcohol has, strangely enough, a numbing effect on fatigue. That was something non-alcoholic beer unfortunately couldn't offer me. Therefore, on many evenings, I often found myself yawning and longing for my bed by 9 p.m.
Discovery
And then I had an idea: what if there was a way to add energy to non-alcoholic beer? A way to enjoy the moment without compromise? This question eventually led me to cascara, a hidden treasure from nature. Cascara is the husk of the coffee berry; long overlooked, but full of potential. This discovery changed everything. Cascara, with its gentle caffeine and fruity notes, became the key to a new world.
After much research, experimentation, and tasting, Goals Boost was born. An energizing, alcohol-free beer with cascara infusion. Goals Boost is more than a drink; it's a toast to life, today and tomorrow. It's a deliciously fresh, non-alcoholic beer with gentle cascara notes and a hint of citrus. Ideal for any moment: at a party, before and after sports, the lunch break, or even while studying. Goals Boost gives you back the energy, focus, and time that alcohol has long withheld from you.
Today, with a patent in hand, we stand on the brink of something revolutionary. Goals Boost is the first beer, but certainly not the last. At Goals, it's all about redefining possibilities, about creating choices that don't force us to choose between enjoyment and health, today or tomorrow. That's why I invite you to join this movement, to push the boundaries of what is possible together with us.